Marketing Management

Master of Business Administration Marketing Management under the Work Related Learning Program (WILP) is an initiative taken up by many colleges/universities that seek to provide higher education to working professionals through correspondence while continuing their work. It is a lateral entry program for working professionals which offers convenience and flexibility of study. It is usually 2 years duration program. The course is a very popular course among working professionals because of its growth opportunities and high salary package.

The courses are held either in evening sessions or on weekends in online mode. The lectures are conducted by faculty members as well as experts in the professional field of sales and marketing. The study materials are provided in various formats. Live recorded lectures are also offered during the course. The performance of the students is constantly assessed and evaluated. At the end of each semester, exams are held. The curriculum includes Marketing Management, Retail Management, Consumer Behaviour, Advertising Management, Market Research, Salesforce Management, International Marketing, etc.

MBA Marketing Management WILP Program Eligibility Criteria

• Graduation with 50% marks
• Some colleges/universities require aspirants to have certain years of work Experience

MBA Marketing Management WILP Program Admission Process

• The admission process is carried out in online mode.
• The admission process takes place without the learners appearing for entrance exam.
• The working professionals need to visit the official website of the universities/ colleges preferred and complete the admission guidelines.
• The admission process usually involves completing the process of registration by filling out the application form, paying the registration fee, and uploading the necessary documents.
• Once the registration process is successful, an official acknowledgment mail is sent to the email ID mentioned in the application form.

MBA Marketing Management WILP Program Universities/Colleges

MBA Marketing Management under WILP is an initiative taken up by many colleges across India. Some of the colleges are

• Mangalayatan University, Aligarh
• Venkatesh Open University
• Mewar University
• Shri Venkateshwara University

MBA Marketing Management WILP Program Career Opportunities

The scope for the learners who pursue the course is huge. In today’s corporate world, sales and marketing play an important role. Every organization needs professionals to sell and promote their products and services. Marketing, Branding, Digital Marketing, Market Search, Advertisement, Sales, Market Development, Public Relations, etc, are some of the fields in which learners can work.

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